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According to public information, the use of such a model of kk Group, its makeup category to maintain a weekly new, at least 300 new products per month on the shelves, once a month to carry out an iteration, product band in three months to six months, far beyond the traditional channels. Can not do these buyer model efficiency is worrying, does not have a large-scale basis, brand stores are basically not concerned about the product, do is to sell leasing.
At present, the capital market attention is high data eye-catching boutique boutique store brands, in addition to KK Group, there is also HARMAY is also this model. Two one is to do the net red department store, one is to do big-name cosmetics, from the business category and core ability, there is a fundamental difference.
KK main import network red burst products and customized, is through overseas direct and cash direct, no account period and redundant back-office costs to obtain the brand supplier's stable supply and low procurement prices, and then with the growing procurement volume plus high-quality commercial real estate site and store packaging in exchange for the brand's customized cooperation. Customized cost-effective net red burst products for KK to bring fixed user traffic and high inventory turnover, using these flows and supply chain management capabilities, KK has the ability to build their own new red
